Historic Brand Story

JAI 1927, the name carries the persistent pursuit and enterprising spirit of shoemaking art for more than a century. The brand originated in a small town workshop in the early 1920 s, and has gradually emerged after numerous changes and developments. The founder, Mr. John Amadeus Italiani, laid the cornerstone of today with his unique design concept and excellence attitude.

With the passage of time, JAI 1927 has risen rapidly with its innovative ideas and technological innovations, and has gained worldwide recognition. Whether it is the stunning appearance at the international fashion week or the frequent exposure of the covers of major magazines, it has witnessed the growth track of this legendary brand. More importantly, JAI has always adhered to the core values of "people-oriented" and is committed to providing every customer with the best quality products and services.

Classics Inheritance and Innovation Breakthrough

JAI's 1927 design team knows how to combine traditional charm with current popular elements to create works that retain classic beauty and are full of modern flavor. For example, their "Vintage Canvas" series perfectly illustrates this point-using classic white canvas as the basic material, coupled with the iconic red fine edge decoration, simple but elegant; and another called "Street Chic" The work boldly uses color-clashing stitching techniques to show young people's attitude towards life that they dare to try new things.

Not only that, but there is no ambiguity in the selection of materials. Each piece of leather is strictly screened to ensure moderate softness and good air permeability; the rubber base part is treated with advanced wear-resistant technology, so you will not feel tired even if you walk for a long time. It is precisely because of this meticulous research and development spirit that every pair of canvas shoes from JAI's hands can withstand the test of time.

Ingenuity in the manufacturing process

Let's walk into our studio in northern Italy! This is the place where a pair of exquisite JAI 1927 canvas shoes are bred. From the initial blank to the final product, every step is endowed with infinite painstaking efforts. Craftsmen not only need to have skilled operation skills, but also need to have keen artistic perception, so as to ensure that every cut, sewing and even nail riveting can be just right.

It is especially worth mentioning that manual sewing plays a vital role in the entire production process. Compared with mechanized operations, this method takes a long time but can bring unique charm. It is precisely because of these silent dedication of the heroes behind, we can wear such exquisite and comfortable shoes.

Multiple styles suitable for various scenes

Whether you're strolling the streets of the city or attending a formal dinner, JAI 1927 will always find the one that suits you best. They have launched a number of product lines to cover the needs of all ages, including dynamic and dynamic styles suitable for teenagers, as well as classic business style works specially designed for mature men. Among them, the "Casual Comfort" series has been warmly welcomed by the majority of consumers. Its main three basic colors of black, white and gray are simple and lively line design, which is particularly versatile.

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